Once your campaigns go live and you’re collecting valuable data about your audience, their behaviors and intentions, now it’s time to ramp up your results with conversion rate optimization.
Conversion rate optimization or CRO is the process of making your website more relevant, customer-centric, and valuable for your end users.
Google is Focused on Quality
The term “Quality” is at the heart of search engine optimization. You’re basically helping Google deliver to its users a quality product.
To deliver a quality website, put yourself in your average prospect’s shoes. It helps to construct a buyer persona, which is a profile of your ideal consumer.
Your buyer persona can contain demographics information, buying habits, problems, and desires. You are even encouraged to name your BP and find an accompanying photo, just to make the person as real as possible in your eyes.
Knowing your buyer persona can help you improve your website and all other offerings, because you’ll know just what your customers want, and how to give it to them.
Fast Loading Website
Ideally, your site should load within seconds, one or two preferably, so that the time between the click and the page loading is nearly instantaneous. Anything other than that screams that something’s wrong, and people just don’t have time to deal with a site that has problems.
To make your site load faster, identify any errors provided by tools like PageSpeed Insights and GTMetrix.
Get rid of any overly large photos and plugins that may be weighing your site down.
The more streamlined your site is, the better the experience your visitors will have. Your site will also load super fast.