This case study is based on our actual client data gathered from Google Analytics and Google Search.
About the Business
Auto Glass Solutions Inc. is one of the biggest providers of automotive glass repair and replacement services in Austin, TX. Despite offering a wide range of high-quality services and having an acceptable customer base, the company had a problem reaching a bigger audience online.
How It Started
It all started when Mr. Roshandel, the co-owner of Auto Glass Solutions, got tired of his previous SEO company’s fake promises. He was paying a fixed amount of money to a company for a long time and was seeing no results.
He started to google the main keywords of his business and found one of our ex-client’s websites on top of Google results for each keyword. He saw the name of our company at the footer of the website and contacted us, and the journey started.
Initial Analysis and Challenges
The first step was to do an initial analysis of the Auto Glass Solutions website to find the problems. After finding the issues, we came up with a comprehensive lead generation strategy to address these problems. In the following, we will go through each step in detail and show the results we obtained after a few months.
We did a thorough audit of the existing website, https://www.autoglasssolutionsinc.com/. The audit showed us there are several key issues on the website:
- Low Search Engine Rankings: The website was not ranked well for the business’s main keywords, which in turn caused low traffic and no leads from Google search results.
- On-Page SEO Deficiencies: There were no optimizations on meta tags, headings, and content.
- Technical SEO Issues: The website load time was slow and it did not load properly on mobile devices. There were broken links and other technical issues.
- Weak Backlink Profile: There were few high-quality backlinks referring to the site, which was not enough for lead generation success.
- Content Gaps: The website lacked comprehensive and engaging content on the homepage. There were no pages written for the main service pages.
Lead Generation Strategy Development
To address these challenges, a multi-faceted lead generation strategy was developed, focusing on the following areas:
- Keyword Research and Optimization
- On-Page SEO Enhancements
- Technical SEO Improvements
- Content Strategy and Development
Keyword Research and Optimization
The first step in the strategy was to find main relevant keywords that potential customers might use to find auto glass services in Austin, TX. We used tools like Google Keyword Planner, SEMrush, and Ahrefs to identify high-traffic keywords in the area. Some of the targeted keywords included:
- Auto glass
- Auto glass repair
- Car window repair
- Mobile auto glass replacement
These keywords were then strategically used in various on-page elements, including:
- Meta Titles and Descriptions: Optimized to include primary keywords and crafted to attract clicks.
- Headings (H1, H2, H3): Structured to highlight key topics and keywords.
- Content: Ensured that the primary and secondary keywords were naturally integrated into the content without keyword stuffing.
On-Page SEO Enhancements
Improving on-page SEO involved several key actions:
- Content Optimization: Existing content was edited to be more informative, engaging, and rich of keywords. New content pieces, such as blog posts and service pages, were created to address common customer queries and interests.
- Image Optimization: All images were optimized with descriptive file names, alt texts, and appropriate sizes to improve load times and accessibility.
- Internal Linking: A robust internal linking structure was used to guide visitors through the site and improve crawlability for search engines.
Technical SEO Improvements
Addressing technical SEO issues was necessary for improving the site’s performance and user experience. Key improvements included:
- Improving Site Speed: Leveraged tools like Google PageSpeed Insights to identify and fix issues slowing down the website, such as optimizing images, leveraging browser caching, and minifying CSS and JavaScript files.
- Mobile Optimization: Ensured the website was fully responsive and provided an excellent user experience on all devices. This included using a mobile-friendly design and ensuring fast load times on mobile networks.
- Fixing Broken Links: Conducted a comprehensive link audit to identify and fix broken links, both internal and external, to ensure smooth navigation and improve SEO.
Design Improvement
The website used to look like a cheap advertisement in a morning newspaper. Our design team improved the looks of the website with precision considering user experience elements. The results were impressive as can be seen in the following before/after images.
Before Design:
After Design:
Content Strategy and Development
A robust content strategy was developed to attract and retain visitors. This involved:
- Blog Creation: Regularly publishing blog posts on topics related to auto glass repair, maintenance tips, and industry news. This helped position Auto Glass Solutions Inc. as an authority in the industry.
- Service Pages: Creating detailed service pages for each offering, such as windshield replacement and car window repair, with comprehensive information and clear calls-to-action.
- Local Content: Developing content tailored to the local audience, including localized keywords and mentions of specific service areas.
Results: How It’s Going
The comprehensive SEO strategy implemented for Auto Glass Solutions Inc. led to significant improvements in various metrics:
Increased Organic Traffic:
Organic traffic to the website increased by 150% within six months. The following image is captured from Google Search Console which shows a significant increase in search impressions:
Also, the data gathered from SEMRush shows improvement in traffic after we optimized the website (from October 2023):
Higher Search Engine Rankings:
The website began ranking on the first page of Google for several targeted keywords in Austin, TX, including “auto glass”, “auto glass repair” and “windshield replacement,” which are depicted in the following images:
As you can see below, for some keywords, Auto Glass Solutions has exceeded his rival (through which he has found us) and our previous client has dropped in rankings since he left us.
More Leads and Conversions:
The increased traffic and improved user experience led to a higher number of leads and conversions, directly impacting the business’s revenue.
Enhanced Online Presence:
The website’s improved visibility and authority positioned Auto Glass Solutions Inc. as a leading provider in the industry, both locally and beyond.
Conclusion
The SEO and traffic improvement campaign for https://www.autoglasssolutionsinc.com/ demonstrates the power and importance of a well-rounded SEO strategy. By addressing on-page and technical SEO issues, developing high-quality content, and building a strong backlink profile, Auto Glass Solutions Inc. was able to significantly enhance its online presence and achieve substantial business growth. This case study underscores the importance of a comprehensive, data-driven approach to SEO for any business looking to thrive in the digital landscape.
If you are ranking low in your city and want to exceed your local rivals in the business, call Top Organic Leads now for a free consultation. We offer a Pay Per Lead SEO plan which is suitable for local businesses.
